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How storytelling can help your business stand out

Two people are sitting in Small's Bar. They are sitting side by side, and looking towards each other.

At Forrest Personnel, we’ve been thinking about – and doing a lot of – storytelling. We’ve been storytelling about our participants and staff, and are about to launch a few employer stories too.

Why storytelling works

We recently came across Virtual Speech, a virtual reality education platform for soft skills training with a focus on communication skills. In a website post entitled “The importance of storytelling in business, with examples,” author Sophie Thompson explains why the strategy can help distinguish companies from all the ambient noise:

There is so much information that consumers are exposed to so it’s easy for a business to be lost in the noise. A business may be selling something that is better than its competitors, but decision-making is more emotional than logical so telling a story can help distinguish your company from competitors.

Benefits of storytelling

The post goes on to discuss a host of positive storytelling benefits including that it:

  • Maintains attention and increases understanding
  • Increases employee efficiency and engagement
  • Humanises a brand

What’s the Forrest Personnel story?

Although we’ve been busy telling stories about individuals, we’ve been reflecting on our own journey and where we’ve come from.

Forrest Personnel began in 1986 when it was set up as Project Employment Bunbury. In June 1987, it was incorporated. Then, in May 1992, it changed its name to Forrest Personnel. Our name was inspired by the name of the electorate in which we were founded.

This is the official less-than-exciting bit, but we recently spoke with Ms Julie Waylen, State Manager (WA) for National Disability Services, who was one of the original Managing Directors at Forrest Personnel and has a more personal take on our story.

A personal perspective

Julie explained that it was a special experience to be involved during the initial years of an organisation’s development.

Looking back at those times, Julie said: “It was a really great example of people coming together to champion a cause. Employers and key community leaders like Dr Ernie Manea, Mr Paul Vukelic, Mr Brian Best and many others championed for recognition that people with disability make such great workers and contribute substantially to society.

I’m delighted to look back and remember what a special time it was, and it makes me immensely proud of the work that was done then and continues to be done today.”

What’s your story?

Reflecting on and reiterating your corporate story – especially during these tricky Covid-19 times – might be a great way to reap some of the many benefits of storytelling including maintaining attention and increasing understanding. These sound like win-wins for all!


Photo: Two Forrest Personnel staff are storytelling in Small’s Bar. Photo: Rob Cox | oxy images

Forrest Personnel is a local charity. We specialise in supporting people with health conditions, injuries and disabilities to find and keep jobs.

Let’s make it work together | 1800 224 548